{"id":69938,"date":"2023-10-27T10:10:37","date_gmt":"2023-10-27T10:10:37","guid":{"rendered":"https:\/\/chancespin.org\/?p=69938"},"modified":"2023-10-27T10:10:37","modified_gmt":"2023-10-27T10:10:37","slug":"october-is-the-new-december-shop-early-shop-indie-local","status":"publish","type":"post","link":"https:\/\/chancespin-org.staticserve.dev\/october-is-the-new-december-shop-early-shop-indie-local\/","title":{"rendered":"October is the new December: Shop early, shop indie local"},"content":{"rendered":"

Heads up, rural retailers: holiday shopping has already started!
\nGuest post by Jen Risley, AMIBA
\nWhy promote Shop Indie Local early this holiday season? Because more of us are shopping early for holiday gifts.<\/p>\n

From National Retail Federation:<\/p>\n

Over the last decade, consumers have been kicking off their holiday shopping early in order to spread out their budgets and avoid the stress of holiday shopping. Continuing the trend [in 2022], 60% of holiday shoppers started browsing and buying by early November.<\/p>\n

\"Holiday<\/p>\n

How to say it in your small business marketing<\/p>\n

A good message to share with customers is something along the lines of \u201cLet\u2019s ensure that independent businesses have strong end-of-the-year sales by supporting them now.\u201d<\/strong><\/p>\n

Here are some ways they can support not just your business, but all your local independent colleagues:<\/p>\n

Pre-order gifts and supplies today
\nBuy a gift card
\nSupport local fundraising campaigns
\nDonate to your community\u2019s Independent Business Alliance
\nShare on social media how much you love locally owned businesses (tag your post with #shopindielocal)
\nAdapt and share these posts on social media<\/p>\n

A huge thank you to the American Booksellers Association for creating the October is the New December campaign to boost the Shop Early, Shop Local message. Check out their campaign here.<\/p>\n

Make your own social media graphics with the \u201cShop Early, Shop Indie Local\u201d message, like this one from the American Booksellers Association:<\/p>\n

Subscribe to SmallBizSurvival for more Shop Indie Local updates throughout the holidays.<\/p>\n","protected":false},"excerpt":{"rendered":"

Heads up, rural retailers: holiday shopping has already started! Guest post by Jen Risley, AMIBA Why promote Shop Indie Local early this holiday season? Because more of us are shopping early for holiday gifts. From National Retail Federation: Over the last decade, consumers have been kicking off their holiday shopping early in order to spread […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/chancespin-org.staticserve.dev\/wp-json\/wp\/v2\/posts\/69938"}],"collection":[{"href":"https:\/\/chancespin-org.staticserve.dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chancespin-org.staticserve.dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chancespin-org.staticserve.dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chancespin-org.staticserve.dev\/wp-json\/wp\/v2\/comments?post=69938"}],"version-history":[{"count":1,"href":"https:\/\/chancespin-org.staticserve.dev\/wp-json\/wp\/v2\/posts\/69938\/revisions"}],"predecessor-version":[{"id":69939,"href":"https:\/\/chancespin-org.staticserve.dev\/wp-json\/wp\/v2\/posts\/69938\/revisions\/69939"}],"wp:attachment":[{"href":"https:\/\/chancespin-org.staticserve.dev\/wp-json\/wp\/v2\/media?parent=69938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chancespin-org.staticserve.dev\/wp-json\/wp\/v2\/categories?post=69938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chancespin-org.staticserve.dev\/wp-json\/wp\/v2\/tags?post=69938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}